WHAT IS DIGITAL PR?
Digital PR employs the same practices that traditional PR always has – communication, relationship building and creative thinking etc. However, the key difference is who you target and the tactics you use to get their attention.
Traditional PR tends to target print and broadcast press (and sometimes their online equivalents). Digital PR also targets these, alongside many other online avenues including bloggers, social influencers and forums where relevant.
Digital PR campaigns can be created and distributed directly to the target audience much more quickly than traditional PR, as they do not wholly lie in the hands of the media. Tactics such as viral videos, social media campaigns, blogger relations and forum interaction can connect a brand directly with its audience without the need for traditional journalistic support.
It is often leveraged alongside (or interchangeably) with content marketing in order to generate coverage or citations and links on authoritative sites to boost SEO performance.
SOCIAL MEDIA CAMPAIGNS
We create social campaigns with insight at their core to ensure that we’re reaching and engaging with your target audience. We put you at the centre of the online conversations that matter to your brand and your audience, both at the right time and in the right tone of voice. We also ensure that our social campaigns are tied to other relevant marketing activities to create consistent branded experiences for your audience.
AUDIENCE RESEARCH AND INSIGHT
The starting point for all our campaigns is solid audience and customer insight. Using a combination of our tools and expertise, we get to understand your audience, from what makes them tick to what they want to share and where you need to be seen online to reach them. We then feed this into our campaign strategies to ensure we’re using the best combination of paid, owned and earned media to reach your audience.
At the heart of any PR agency is good media relations and we’re no different. We work hard to develop and maintain great media relationships to ensure we understand the news agenda, how we can use this to benefit our clients and ultimately secure both coverage and links on the publications our client’s audience is reading. Newsjacking often plays a big part in our strategies and helps us secure coverage both nationally and internationally.
MEASUREMENT AND ROI REPORTING
We ensure that your KPIs are deeply rooted in our strategy from the beginning to produce meaningful results that have a long-term impact on your bottom line. Working closely with our Social Media department, we report not just on engagement and growth in social channels, but on the revenue that our PR and Social activity is directly driving.
One of our dedicated agents is always available for a free consultation.